Eliminate the gap between your applications and analytics (Part 2 of 2)

Puzzle gapIn Part one of this series we explored the value of combining Dynamics data with other data sources - activity analysis, closed-loop reporting, generating more profitable customers, and creating consolidated dashboards of KPIs.

Traditionally, blending data has required ETL, which can stall analytics indefinitely. To query or visualize data, BI tools must connect to a data warehouse. And ETL often loads data into many silos, forcing data analysts to either analyze sources discretely or combine them manually -- a tedious and time-consuming task.

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About Zak Pines

Zak Pines is the Moneyball Marketer, a data-driven marketing leader closely aligned across departments around driving revenue growth. Zak is the VP, Marketing for Bedrock Data, and has worked in marketing technology and business analytics for over two decades.

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