published January 11, 2011
Businesses with a serious e-commerce strategy know
by now that it's not enough to just buy an e-commerce transaction engine.
Without a strong order-management process, smart automation, and solid online
marketing capabilities, it becomes increasingly difficult to compete in today's
marketplace.
According to Microsoft Gold Partner Ignify's CEO Sandeep Walia, the real
opportunity is in ramping up the customer's entire e-commerce business.
"Typically our customers already have e-commerce
stores and they're doing about 50 to 5,000 orders a day, so they need an
automated solution," Walia said. "The companies are looking to automate, so
when orders come in they automatically flow into the ERP system and they flow
in automatically to shipping so they [companies] don't have to do a lot of
touch points."
...
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Linda
Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has
over 25 years experience as an reporter/investigative reporter, writing for
many newspapers in the metropolitan Boston area. Rosencrance has been writing
about information technology for the past 16 years.
She has
covered a variety of IT subjects, including Microsoft Dynamics, mobile security
issues such as data loss prevention, network management, secure mobile app
development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP,
and enterprise IT.
Rosencrance
is the author of six true crime books for Kensington Publishing Corp.
Read full bio...
