Beyond the Online Transaction: Ramping Up E-Commerce Revenue with Microsoft Dynamics

Businesses with a serious e-commerce strategy know by now that it's not enough to just buy an e-commerce transaction engine. Without a strong order-management process, smart automation, and solid online marketing capabilities, it becomes increasingly difficult to compete in today's marketplace.

According to Microsoft Gold Partner Ignify's CEO Sandeep Walia, the real opportunity is in ramping up the customer's entire e-commerce business. 

"Typically our customers already have e-commerce stores and they're doing about 50 to 5,000 orders a day, so they need an automated solution," Walia said. "The companies are looking to automate, so when orders come in they automatically flow into the ERP system and they flow in automatically to shipping so they [companies] don't have to do a lot of touch points."


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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