Dynamics Introspective: Can MarketingPilot Help Microsoft Carve Out an Entirely New Opportunity Area for Dynamics CRM?


If Microsoft's recent MarketingPilot acquisition left you scratching your head, chances are you weren't alone.  Few people in the Microsoft Dynamics CRM space seem to have known about the small software company before October, with several marketing automation vendors telling us they had never seen the company competing on a Dynamics CRM deal.

So while MarketingPilot's mix of marketing management capabilities around planning, resource management, brand management, and more may not be a typical focus area for many in the Dynamics CRM community, Microsoft's investment reflects a belief that there is an opportunity to win more--and presumably bigger--CRM-related deals in  organizations where traditional CRM marketing features don't go far enough.


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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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