Microsoft Dynamics CRM and the Shifting Add-On Solution Landscape: How ISVs Will Adapt for Success

October 8 2015

Cloudy forest path 

About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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Comments

bensonf's picture

Salesforce has launched vertical solutions in healthcare and financial services and I can imagine Microsoft reacting to this by investing further in its existing Industry Templates and upgrading these to full fledged vertical solutions to complete with Salesforce. The article makes it sounds as though the threat is to horizontal ISVs only, but I think vertical ISVs need to be aware too. Salesforce ISVs have similar challenges too. Salesforce acquired RelateIQ whose solution competed with Datahug and Introhive. Even though Datahug was venture funded by Salesforce, it not finds itself competing with SalesforceIQ (Salesforce's branding for RelateIQ). The key difference is that Salesforce offers its ISVs and customers a compelling marketplace, whereas Microsoft does not. So it'll be interesting to see how much longer Microsoft can maintain its ISV relationships without a thriving marketplace.