Dynamics CRM, Azure's Text Analytics Reveal Customers' Hidden Sentiments
Do you ever wish that your company could measure your customers' real feelings when they wrote you about your product - maybe even before it reaches a member of your team? Was their experience so good, or so bad, that it will impact whether you will lose them as a customer?
That technology is available now in the form of sentiment analysis, and one way to apply it in a business is to use Azure Text Analytics in combination with Microsoft Dynamics CRM.
Lucas Alexander, a CRM technical architect at Tribridge, recently discussed the possibilities of applying this technology in a webinar for MSDynamicsWorld.com readers.