How Much Should You Spend Integrating E-Commerce Into Microsoft Dynamics AX, GP, or CRM?

Our clients often ask us whether they should integrate an e-commerce solution into their Microsoft Dynamics GP, AX, or CRM system. When we tell them it has become easier than ever, their next question is this: how much they should spend?

This last question requires a more involved answer. With all the many choices in the marketplace ranging from a few thousand dollars to a couple of million for a large enterprise solution, it is hard to know just how much you should be investing.

COST IS NOT THE ISSUE.  THE RETURN ON INVESTMENT IS.

Think about it this way: if I charged you $500,000 for an integrated e-commerce solution that could generate $2,000,000 in additional gross margin each year and save you another $1,000,000 in operating costs, then would the $500,000 investment be A LOT? The answer, of course, is no. 

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