For some, Microsoft's Worldwide Partner Conference (WPC) is an opportunity to learn about Microsoft's product directions. For others, it is about networking. To me, WPC is a partner's single biggest business development opportunity of the year in the Microsoft space. With 16,000 attendees from 150 countries consisting of partners, ISVs and Microsoft, it is important to plan and prioritize your attendance so as not to miss out. Having attended seven WPC's, here are my recommendations for maximizing the value from your attendance.