In Changes to Partner Program, Microsoft Will Encourage Dynamics Partners to Scale Up, Integrate, and Connect with ISVs

April 26 2010

Microsoft will look for its ERP and CRM partners to become more industry focused, more scaled up, and better able to tell the full story of an integrated solution.  And partners who adopt this vision will benefit from more sales and marketing assistance.  This continued vertical focus and preference from Microsoft could lead to changes in the VAR-ISV relationship over the next year, as partners work to achieve the more selective and granular new partner competency standards.

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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