While it may not be easy to transition from a license-based model to a recurring revenue model, the benefits are clear. And, more importantly, it isn't really an option for most software developers and resellers. If you own or manage a software company and want to remain competitive in a subscription economy, this change is imperative. For those of us in the Dynamics channel, we're past wondering when and if. Maintenance revenue and large license sales are already taking a back seat to subscriptions and services.