Driving Profit from Sales and Marketing: Wholesale Distributors Discover, React to Customer Profitability Data in Microsoft Dynamics CRM

The wholesale distribution business has long been a strong adopter of ERP technology to manage all aspects back office operations. And when the economy was in good shape and sales reps were making their numbers on a regular basis, few managers worried about whether sales and marketing teams had enough visibility into the transactional data that powered their organizations.

But things have changed - as orders and profits shrank in recent years, wholesale distributors started taking a closer look at every aspect of their business, which meant embracing IT solutions beyond ERP and other back office systems - systems like Customer Relationship Management (CRM).


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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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