Driving Profit from Sales and Marketing: Wholesale Distributors Discover, React to Customer Profitability Data in Microsoft Dynamics CRM

Editor

November 3 2011

The wholesale distribution business has long been a strong adopter of ERP technology to manage all aspects back office operations. And when the economy was in good shape and sales reps were making their numbers on a regular basis, few managers worried about whether sales and marketing teams had enough visibility into the transactional data that powered their organizations.

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Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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