Driving Profit from Sales and Marketing: Wholesale Distributors Discover, React to Customer Profitability Data in Microsoft Dynamics CRM
published November 3, 2011
The wholesale distribution business has long been a strong adopter of ERP technology to manage all aspects back office operations. And when the economy was in good shape and sales reps were making their numbers on a regular basis, few managers worried about whether sales and marketing teams had enough visibility into the transactional data that powered their organizations.
But things have changed - as orders and profits shrank in recent years, wholesale distributors started taking a closer look at every aspect of their business, which meant embracing IT solutions beyond ERP and other back office systems - systems like Customer Relationship Management (CRM).
...
Requires FREE Membership to View
Login
Become a Member
Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.
Altec Launches Smart Forms Tool for Improved Document Access, Business Processes November 3, 2011
Microsoft Dynamics User Group Fall Conferences Expect Big Turnout November 3, 2011
