Microsoft partners weigh the choice to go vertical: Lots of potential, but not for the faint of heart

September 6 2017

Malcolm Roach

Microsoft has certainly steered partners toward vertical-specific IP for several years. But, asks Malcolm Roach, is that a smart move for a three-year-old services firm? Or one in which the principal is 60-years old and looking to retire? 

About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

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