CRM implementations: How to avoid a failure to launch

August 31 2017

CRM software is ever evolving, requiring companies to regularly undergo new implementation projects or upgrade their existing software. This level of activity keeps consultants busy, but it also might lead some companies to become overly reliant on outside experts. Without internal stakeholders taking ownership of the process - particularly on matters related to internal users, business requirements, and buy-in - a company can end up with expensive software that is not used to its potential - or that goes unused

About Ryan Plourde

Ryan Plourde is a Customer Relationship Management (CRM) executive and thought leader with a proven track record of helping businesses streamline operations across sales, marketing and customer service. Focused on envisioning and designing innovative industry solutions and packaged productivity tools, Ryan helps customers realize measurable business value in less time and at a lower cost.

Prior to joining Crowe, Ryan was the Founder and CEO of AbleBridge, a Microsoft Gold Partner that was acquired by Crowe in 2016. 

Serving in leadership positions both on the consulting and client-side, Ryan has an excellent perspective on helping organizations realize greater business agility by streamlining operations and optimizing performance to achieve better business results.

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