What You Should Really Seek from Phase 1 of Your CRM Project
October 31 2007
You may think that your goal in the initial phase of a CRM project is to finally, at long last, gain access to useful management reports, or perhaps, should you be so bold, to increase sales or improve customer service.
I'm sorry to be the bearer of bad news, but neither of these goals, admirable as they may be, deserves to be your most important objective.Your most critical job in Phase 1 is to sell your troops on the importance of using the new system, and thereby achieve your most important goal: high adoption levels.
Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here
Learn more about us here