Companies looking to implement customer relationship management systems are often puzzled as to whether to use the relationship module (RM) that comes with Dynamics NAV, or to implement an additional application in Microsoft Dynamics CRM.

The dilemma occurs because both applications provide CRM functionality. But in reality, the CRM functionality in Microsoft Dynamics NAV is not the same as that in Microsoft Dynamics CRM, according to Scott Pugmire, Dynamics Product Technical Advisor, Microsoft Corp.