What Sets Microsoft Dynamics NAV CRM Apart from Dynamics CRM: Different Functionality for Different Stages of Business Growth

Companies looking to implement customer relationship management systems are often puzzled as to whether to use the relationship module (RM) that comes with Dynamics NAV, or to implement an additional application in Microsoft Dynamics CRM.

The dilemma occurs because both applications provide CRM functionality. But in reality, the CRM functionality in Microsoft Dynamics NAV is not the same as that in Microsoft Dynamics CRM, according to Scott Pugmire, Dynamics Product Technical Advisor, Microsoft Corp.

He told a recent session of the NAV User Group that the sales, marketing, and customer service functionality available with Dynamics NAV, he says, is more geared toward the fundamental CRM-type functionality companies need to run and grow.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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