What Sets Microsoft Dynamics NAV CRM Apart from Dynamics CRM: Different Functionality for Different Stages of Business Growth
Companies looking to implement customer relationship management systems are often puzzled as to whether to use the relationship module (RM) that comes with Dynamics NAV, or to implement an additional application in Microsoft Dynamics CRM.
The dilemma occurs because both applications provide CRM functionality. But in reality, the CRM functionality in Microsoft Dynamics NAV is not the same as that in Microsoft Dynamics CRM, according to Scott Pugmire, Dynamics Product Technical Advisor, Microsoft Corp.
He told a recent session of the NAV User Group that the sales, marketing, and customer service functionality available with Dynamics NAV, he says, is more geared toward the fundamental CRM-type functionality companies need to run and grow.