What’s the Most Important Marketing Function for CRM?

March 21 2008

True of false?

--With the right sales approach, marketing can always generate more customers.

--The best measure of success is current sales and earnings.

--Company value is created by offering diffentiated products.

About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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