What’s the Most Important Marketing Function for CRM?

True of false?

--With the right sales approach, marketing can always generate more customers.

--The best measure of success is current sales and earnings.

--Company value is created by offering diffentiated products.

Each of these traditional business concepts is false, argued Don Peppers, a marketing consultant and co-author of several business books, including "The One to One Manager", at the introduction of Dynamics CRM 4.0 in Boston Thursday. He and his partner and co-author, Martha Rogers, are the keynote speakers at the Launch CRM events being put on by Microsoft in 22 cities around the country over the next few weeks. (See the MSDynamicsWorld.com article about the Launch CRM events. 


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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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