The Three Biggest Management Problems Behind the Failure of CRM Initiatives

by Dave Malda, Manager of Sales, eBridge Connections
published July 24, 2009

How companies implement and use CRM, including Microsoft Dynamics CRM, continues to be a critical challenge for improving profitability, productivity, and customer retention, as well as for lowering costs and gaining critical insights into customer/prospect behaviour and preferences. 

Some businesses, however, still struggle to get the return-on-investment that they anticipate with their new CRM systems, despite CRM success rates having markedly increased.  So what are the reasons behind these CRM failures, and how can you avoid the same problems?

Reason #1:  Having a Poor Definition, or Lacking a Definition, of Success

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About Dave Malda

Dave Malda has been helping MS Dynamics GP customers simplify the process of selling product to retailers and online for almost a decade.  As head of sales at eBridge Connections, Dave is well-versed in the day to day needs of clients using MS Dynamics GP, as well as over 40 other accounting and ERP applications. He was involved with securing and launching eBridge's very first eCommerce integration back when the company was transitioning from solely EDI integrations into a fully universal integration solution platform. 

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