The Shift in CRM Focus to Relationship Management--And How It Changes Implementation Strategies

December 28 2009

Customer Relationship Management, or "CRM" as most people know it, is that dirty little acronym that loosely brands a wide array of software packages under the same, very large umbrella. The watered down "CRM" category is comfortably applied to a wide range of business applications that can range from call center management software, to e-commerce storefronts, and even artificial intelligence packages that hone in on consumer buying habits.

About Ryan Plourde

Ryan Plourde is a Customer Relationship Management (CRM) executive and thought leader with a proven track record of helping businesses streamline operations across sales, marketing and customer service. Focused on envisioning and designing innovative industry solutions and packaged productivity tools, Ryan helps customers realize measurable business value in less time and at a lower cost.

Prior to joining Crowe, Ryan was the Founder and CEO of AbleBridge, a Microsoft Gold Partner that was acquired by Crowe in 2016. 

Serving in leadership positions both on the consulting and client-side, Ryan has an excellent perspective on helping organizations realize greater business agility by streamlining operations and optimizing performance to achieve better business results.

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