The Shift in CRM Focus to Relationship Management--And How It Changes Implementation Strategies
December 28 2009
Customer Relationship Management, or "CRM" as most people know it, is that dirty little acronym that loosely brands a wide array of software packages under the same, very large umbrella. The watered down "CRM" category is comfortably applied to a wide range of business applications that can range from call center management software, to e-commerce storefronts, and even artificial intelligence packages that hone in on consumer buying habits.
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