New Flexibility: XRM Allows Microsoft Dynamics CRM to Be Widely Used for Non-Marketing Applications

by Jason Gumpert, Editor
published June 23, 2009

Microsoft Dynamics CRM is increasingly becoming an application platform for decidedly non-marketing uses.

As such, it boasts Microsoft's best practices for database optimization, workflow, instant messaging, authentication, .NET customization, and higher levels of business data abstraction. 

xRM applications are line of business (LOB) applications that use Dynamics CRM's database, architecture, and business entities in combination with custom business application logic and user interfaces to rapidly develop new applications that may look nothing like a traditional CRM system.  xRM applications do not require a new database scheme, new architecture, security, or many of the other time consuming and complicated software challenges that would go into a fully custom application. 

...

Requires FREE Membership to View

Login
Become a Member Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.
About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

Read full bio...

minivan