New Flexibility: XRM Allows Microsoft Dynamics CRM to Be Widely Used for Non-Marketing Applications

Microsoft Dynamics CRM is increasingly becoming an application platform for decidedly non-marketing uses.

As such, it boasts Microsoft's best practices for database optimization, workflow, instant messaging, authentication, .NET customization, and higher levels of business data abstraction. 

xRM applications are line of business (LOB) applications that use Dynamics CRM's database, architecture, and business entities in combination with custom business application logic and user interfaces to rapidly develop new applications that may look nothing like a traditional CRM system.  xRM applications do not require a new database scheme, new architecture, security, or many of the other time consuming and complicated software challenges that would go into a fully custom application. 


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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