The New Dynamics NAV-CRM Connector Is Welcome News to Many, But At Least One Company Will Hang Back
The news coming out of Microsoft that Release 2 of Microsoft Dynamics NAV 2009 will have a “connector” linking it with Dynamics CRM should be good news for Augsburg Fortress, a small distributor of Lutheran texts.
The organization has since 2008 wanted to link its Dynamics NAV and CRM applications. But alas, Kerry Rosvold, Augsburg’s corporate controller, isn’t running to sign up for Release 2.
The obstacle: There are just too many bad memories of the organization’s intensive effort to provide its own linkage between Dynamics NAV and CRM in late 2008. “We implemented NAV in December 2008,” recalls Rosvold. “We planned to integrate Dynamics CRM at the same time. We were trying to take on the world, but we bit off more than we could chew.”