More ISVs Building on the Microsoft Dynamics CRM Platform to Offer Specialized XRM Solutions for Vertical Markets

The trend by ISVs to come up with new XRM product releases based on Microsoft Dynamics CRM continues to expand. Here are two new examples.

FRM Solutions is a new software application developed to meet franchisors' business needs for franchise sales, marketing and advertising, real estate and store development, franchisee administration, and compliance tracking.

Built on the Microsoft Dynamics CRM platform, FRM Solutions is a complete franchise relationship management application that can be customized based on the specific needs of each franchisor, according to Paul Marnell, Managing Partner, FRM Solutions. FRM Solutions was founded by Red Clay Consulting, which has completed 60 to 70 successful CRM deployments over the past 10 years, he said.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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