Microsoft's Marketing Software Challenge: To Build or To Buy Again?

Editor, MSDynamicsWorld.com

May 13 2016

Microsoft is rumored to be one of a handful of companies in the running to acquire marketing automation software provider Marketo. That's based on speculations from sources like Credit Suisse, and on a Bloomberg report earlier this week that Marketo is working with Morgan

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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Microsoft's Marketing Software Challenge: To Build or To Buy Again?

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