Microsoft's Marketing Software Challenge: To Build or To Buy Again?

May 13 2016


Microsoft is rumored to be one of a handful of companies in the running to acquire marketing automation software provider Marketo. That's based on speculations from sources like Credit Suisse, and on a Bloomberg report earlier this week that Marketo is working with Morgan

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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