Microsoft Pushes Dynamics CRM into the Health Insurance Market

Microsoft has introduced an "interoperable framework" to enable health insurance plans to use Dynamics CRM.

The new framework appears to be an extension of Microsoft's efforts to push vertical approaches for its Dynamics, keyed to specific industries. It has concentrated heavily on expanding usage of Dynamics CRM in the professional sports area.

Known as "Health Plan Sales Solution," the new framework will allow health plans to quickly and easily move their marketing and sales processes online to better manage and monitor sales, member service and retention. As a result, says Microsoft, health plans will be able to better compete in the individual and small-group market; reduce multiple points of failure in their current sales, service and retention processes; and operate in conjunction with state health insurance exchanges.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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Available in Standard CRM Version?

Is vertical solution available in Standard CRM Version?
When is it available in german market?