Microsoft is integrating a new "search engine marketing service" into Dynamics CRM that enables users to place online advertising and monitor results.

The service, which bears a resemblance to Google AdWords, was introduced as part of a keynote address at Convergence 2008 by Kirill Tatarinov, vice president of Microsoft Business Solutions, on Wednesday. He said after his speech that the new service is immediately available to users of CRM 4.0 and CRM Live, and is intended partly to leverage potential benefits from advertising on MSN, Microsoft's search engine.