Microsoft Introduces New “Search Engine Marketing Service” to Boost Dynamics CRM’s Advertising Oomph

by Jason Gumpert, Editor
published March 13, 2008

Microsoft is integrating a new "search engine marketing service" into Dynamics CRM that enables users to place online advertising and monitor results.

The service, which bears a resemblance to Google AdWords, was introduced as part of a keynote address at Convergence 2008 by Kirill Tatarinov, vice president of Microsoft Business Solutions, on Wednesday. He said after his speech that the new service is immediately available to users of CRM 4.0 and CRM Live, and is intended partly to leverage potential benefits from advertising on MSN, Microsoft's search engine.

Tatarinov announced two other somewhat-less-glamorous CRM-based marketing programs -- a service to sell excess user inventory on eBay and a merchant credit card service.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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