The Microsoft Dynamics CRM Sales Surge
It's tempting to dismiss software makers' upbeat assessments about product sales as so much posturing. But in the case of Microsoft and its Dynamics CRM 4.0, there may be substance behind the producer's press promotion of a few days ago, in which it touted "the success of Microsoft Dynamics CRM in the rapidly growing CRM industry."
The head of CRM for one of the country's largest Dynamics partner firms says it has seen a surge in sales this year. "Between upgrades and new users, I am looking to double our business this year," says Shannon DiBenedetto, a director of the CRM Practice for TriBridge, and an official of the Dynamic Communities CRM User Group.