Marketing Success with Microsoft Dynamics CRM - Begin with Marketing Campaigns

by Dan Griffin, Channel Sales Director, Silverpop
published June 30, 2010

Whether your company has a mature CRM program fostering growth and managing relationships or your company has recently decided to add a CRM solution to support your business model, we are finding that customers are starting to increase their focus on marketing capabilities. 

Microsoft Dynamics CRM provides users with a great starter set of tools for virtually all aspects of marketing and business development - from managing marketing campaigns, to building dynamic marketing lists, to tracking and analyzing the productivity of your efforts.  It also opens up many possibilities for add-ons and enhancements to optimize your company's sales and marketing capabilities.

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About Dan Griffin

Dan is the Channel Sales Director for Silverpop. He is responsible for assisting the Microsoft Sales Team and Microsoft CRM Partner Community in driving revenue around the CoreMotives and Engage iCRM products. His current focus is driving Marketing Automation awareness through the Silverpop product suite leveraging Microsoft CRM.

Dan has 14 years of IT, sales and marketing experience. He has spent 13 of those years in a CRM consulting and professional services leadership capacity. Most recently, Dan was Director of Professional Services at Customer Effective. He has worked with enterprise organizations like Disney, BBA/Signature Flight Support, Pandora Jewelry, Raymond James, IBM and TradeStation Technologies shaping and executing their CRM roadmaps.

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