Lines in the Sand: Microsoft Increasingly Sharpens Distinctions Between Competitors and Dynamics AX, CRM, and GP

March 24 2008

Microsoft is working ever more aggressively to distinguish its Dynamics products from well-known competitors. Increasingly, it is focusing on what it claims is more attractive pricing, along with seeking to leverage the familiarity many users have with Office and other Microsoft products.

Among the recent shots it has taken at competitors:

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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