Lines in the Sand: Microsoft Increasingly Sharpens Distinctions Between Competitors and Dynamics AX, CRM, and GP

Microsoft is working ever more aggressively to distinguish its Dynamics products from well-known competitors. Increasingly, it is focusing on what it claims is more attractive pricing, along with seeking to leverage the familiarity many users have with Office and other Microsoft products.

Among the recent shots it has taken at competitors:

--In a press release just issued, it states that "PACCESS, a global supply chain integrator based in Portland, Ore., has selected Microsoft Dynamics AX 4.0 as its enterprise resource planning (ERP) solution, replacing an Oracle 11.0.3 system that had become very expensive to maintain and too limited in its ability to meet the company's needs."


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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