All successful CRM implementations have solid user adoption programs and business-ready CRM processes. Often overlooked, however, is the role of executive leadership and how C-level executives can play a vital role in selecting, executing, and continuing development of CRM programs.

Certainly you will not be able to attend every meeting discussing CRM needs or functionality, but there are three main areas where executives should lead during a CRM program.  You should take a strong role in building the CRM roadmap, putting the plan into action, and continuing CRM program