Ipreo Launches BD For Dynamics CRM Solution For Financial Services Companies
Ipreo, a provider of market intelligence and productivity solutions to financial services companies, has launched BD For Dynamics, a product that integrates its Bigdough institutional data and prospecting tools with Microsoft Dynamics CRM.
BD For Dynamics integrates Ipreo's BD Advanced workflow solution, as well the Bigdough database of 100,000 institutional contacts with Microsoft Dynamics CRM, so customers can screen, manipulate, mine and manage Bigdough information, improving the platform for sales and research staff, according to the company. The company said it also speeds the adoption, usage and penetration of the CRM platform throughout a company.
In a statement, Paul Hebert, EVP and MD of Global Capital Markets Sales at Ipreo said the integration will enhance the experience of all financial market CRM users.