Ipreo Launches BD For Dynamics CRM Solution For Financial Services Companies


Ipreo, a provider of market intelligence and productivity solutions to financial services companies, has launched BD For Dynamics, a product that integrates its Bigdough institutional data and prospecting tools with Microsoft Dynamics CRM.

BD For Dynamics integrates Ipreo's BD Advanced workflow solution, as well the Bigdough database of 100,000 institutional contacts with Microsoft Dynamics CRM, so customers can screen, manipulate, mine and manage Bigdough information, improving the platform for sales and research staff, according to the company. The company said it also speeds the adoption, usage and penetration of the CRM platform throughout a company.

In a statement, Paul Hebert, EVP and MD of Global Capital Markets Sales at Ipreo said the integration will enhance the experience of all financial market CRM users.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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