In Initial Promo of CRM Online, Microsoft Trashes Salesforce.com

by Jason Gumpert, Editor
published April 22, 2008

Users of Salesforce.com, beware. Microsoft is coming after you real hard, to convince you to switch to Dynamics CRM Online when it's officially launched tomorrow (Tues).

In an initial 30-second video promotion on behalf of Dynamics CRM Online, entitled, "The Power of Choice," Microsoft features the testimonial of Mark Chester, vice president of business development of Data Reduction Systems. The message focuses nearly entirely on the standalone nature of Salesforce.com, as a way to contrast with the integrated image of Microsoft programs, and it makes Obama and Hillary look nice toward each other.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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