Improving Customer Service: How One Company Used Microsoft Dynamics CRM to Increase Its “Touch” Points

October 9 2008

It can sometimes take the very worst to bring out the very best in a company. After poor customer service cost Pathology Associate Medical Laboratories in Spokane, Wash., a customer worth $1.5 million annually, it initiated a move to implement Microsoft Dynamics CRM. 

About Laura Oppenheimer

More about Laura Oppenheimer