How a Professional Sports Team Uses Microsoft Dynamics CRM and GP to Prospect for Top Season Ticket Candidates
Customer prospecting is tough for any business, but is a special challenge for professional sports teams trying to sell more season tickets.
Recently a member of a National Football League team told a web gathering of the Dynamics Sports Special Interest Group how his team is integrating third-party software with Dynamics CRM to increase corporate and season ticket sales.
Because the team wants to ensure that its prospective individual customers can pay for season tickets, it has integrated the Prospector tool from Turnkey Sports & Entertainment LLC.
"We integrate with Turnkey prospector, which scores [people] on their ability to spend on seasons tickets and seat licenses," the team official said.