How a Professional Sports Team Uses Microsoft Dynamics CRM and GP to Prospect for Top Season Ticket Candidates

by Linda Rosencrance
published December 7, 2010

Customer prospecting is tough for any business, but is a special challenge for professional sports teams trying to sell more season tickets.

Recently a member of a National Football League team told a web gathering of the Dynamics Sports Special Interest Group how his team is integrating third-party software with Dynamics CRM to increase corporate and season ticket sales.

Because the team wants to ensure that its prospective individual customers can pay for season tickets, it has integrated the Prospector tool from Turnkey Sports & Entertainment LLC.

"We integrate with Turnkey prospector, which scores [people] on their ability to spend on seasons tickets and seat licenses," the team official said.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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