How Prepared Is Your Organization for Dynamics CRM 4.0?

by Matthew Wittemann, Chief Customer Officer, ClickDimensions
published April 8, 2008

With the January release of Microsoft Dynamics CRM 4.0, many companies that have been evaluating CRM systems are understandably turning their attention to this relatively new market leader. Microsoft has packed a powerful combination of out-of-the-box functionality and extendability into CRM 4.0, leveraging many of its flagship server and database products.

CRM 4.0 introduces a new hosted option as well (recently re-dubbed Dynamics CRM Online), which delivers much of the product's functionality over the web from a Microsoft data center or partner hosting facility. But for organizations with sophisticated integration or data security requirements, the on-premise solution is often the delivery method of choice.

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About Matthew Wittemann

Mr. Wittemann is an eight-time recipient of the Microsoft Most Valuable Professional (MVP) award for Dynamics CRM and the author of the Microsoft Dynamics CRM 2011 Administration Bible (Wiley, 2011). He has been working with Microsoft CRM since 2003 as a solution architect, developer, consultant and practice leader. He has written and spoken widely about using Dynamics CRM to support effective marketing processes. As the Chief Customer Officer at ClickDimensions, Mr. Wittemann oversees the customer and operations teams with responsibility for ensuring customer success from onboarding through training and support.

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