How Microsoft Has Used XRM to Take Dynamics CRM to a New Competitive Level

Dynamics CRM has been a solid application platform since the launch of CRM 3.0 in 2005, and maybe even earlier depending on who you ask.  But with the growth of CRM Online, along with competitors like's platform, and other application platform options in the market, Microsoft has used the last year to try to position its XRM vision ahead of the pack. 

So far, it has made considerable progress.

Interest in XRM appears to be growing considerably.  One measure of the interest in xRM is the conception and rapid growth of the XRM Virtual User Group.  The group, lead  by Julie Yack of Colorado Technology Consultants, a Microsoft application consultancy, has grown well past 500 members since its inception in March 2009.  New members continue to join at a steady rate every day, Yack says. 


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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