Four Simple Techniques to Spread Adoption of Microsoft Dynamics CRM Among Your Organization's Users

User adoption is always the final sticking point in a successful CRM program, even if your company has heavily focused on it.  Maybe you've selected a knowledgeable, proven partner to aid in your implementation.  Or, you've been proactive in your CRM program by reviewing processes and establishing a steering committee. Perhaps, you have provided the exact technology needs to the users and trained them thoroughly.  At the end of the day, if your users aren't able to see management using the CRM technology AND if the CRM program doesn't provide operational value to them-adoption will be an issue.

It is important to plan directly for user adoption.  Common issues with sales management and user adoption fall into a few buckets, for example:

1. CRM becomes a Friday morning pipeline update database, nothing more, nothing less.


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About Dan Griffin

Dan is the Channel Sales Director for Silverpop. He is responsible for assisting the Microsoft Sales Team and Microsoft CRM Partner Community in driving revenue around the CoreMotives and Engage iCRM products. His current focus is driving Marketing Automation awareness through the Silverpop product suite leveraging Microsoft CRM.

Dan has 14 years of IT, sales and marketing experience. He has spent 13 of those years in a CRM consulting and professional services leadership capacity. Most recently, Dan was Director of Professional Services at Customer Effective. He has worked with enterprise organizations like Disney, BBA/Signature Flight Support, Pandora Jewelry, Raymond James, IBM and TradeStation Technologies shaping and executing their CRM roadmaps.

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