ExactTarget Announces New Email Marketing Integration with Microsoft Dynamics CRM Online

ExactTarget, a global email marketing and interactive marketing provider, announced a new integrated solution to enable organizations to power marketing campaigns directly from Microsoft Dynamics CRM 2011 Online.

The integration lets Dynamics CRM clients create, send, track and automate targeted email marketing campaigns directly from Dynamics CRM Online.

The integration with Microsoft Dynamics CRM Online and ExactTarget lets organizations use customer data housed in Microsoft Dynamics CRM Online to create targeted email marketing campaigns to convert more inquiries into qualified leads and qualified leads into sales, as well as create life cycle marketing and automated alerts and notifications, according to company officials.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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