Convergence 2009 Recap: Microsoft’s Best Foot Forward Despite Slowdown

March 15 2009

Convergence 2009 from New Orleans was perhaps remarkable only for its lack of rough edges.  The roughest edge, the general economic downturn, was reflected in both the lower attendance - under 7000 - and Microsoft's opportunistic messaging: be ‘dynamic' and don't waste a crisis. 

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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mpolino's picture

Expo attendance was definitely down, however, the interactions we had were significantly better than in previous years. People stayed longer and a real interest in the solutions they stopped to see. This is consistent with conversations I had with other vendors. The feeling was that attendees were at Convergence this year because they needed to be, not for a working vacation. Mark

pitcherda's picture

I agree with Mark. Our booth probably had more better quality traffic this year than in past years. I'd still take higher traffic but wasn't disappointed with the number of people we talked with when all was said and done. Doug Pitcher Rose ASP Booth