Convergence 2009 Recap: Microsoft’s Best Foot Forward Despite Slowdown
Convergence 2009 from New Orleans was perhaps remarkable only for its lack of rough edges. The roughest edge, the general economic downturn, was reflected in both the lower attendance - under 7000 - and Microsoft's opportunistic messaging: be ‘dynamic' and don't waste a crisis.
The other notable complaints came from the expo hall, where traffic seemed to be down. "We saw much lighter traffic in the expo hall this year," said one vendor. Some vendors cited the long distance between the dining area and expo hall as an issue for driving traffic to booths as a contributing factor in addition to the lower attendance.