The Changing Face of CRM: Understanding a New Generation

by Katie Morell, Special Writer
published September 22, 2009

“The people we do business with are changing,” said Christian Pedersen, senior director for Microsoft Dynamics CRM during his keynote address at the CRM User Group Summit Wednesday in St. Charles, Ill.

During his address, titled “Are you Ready for What’s Next? Navigating the Future of CRM”, Pedersen delivered some food for thought on the new generation of customers and employees: the Millennial Generation.

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About Katie Morell
As a writer for more than 10 years, Katie Morell has written on topics ranging from travel and technology to crime and politics. She has worked as an editor for a business travel publication out of San Francisco and has also contributed to Bay Area Business Woman, Naperville Sun, Aurora Beacon News, Livingston County Press & Argus, and Michigan Citizen.

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