Case Study: How Microsoft Dynamics CRM Turned Around a Medical Services Company

September 18 2009

An ROI of 97 percent and a payback of 2.18 years speak volumes to any business implementation.

For PAML, this was the reality after employing Microsoft Dynamics CRM. For years, the Spokane, Wash.-based medical service laboratory logged customer interactions on paper records, causing regular inconsistencies and large-scale client headaches.

About Katie Morell

As a writer for more than 10 years, Katie Morell has written on topics ranging from travel and technology to crime and politics. She has worked as an editor for a business travel publication out of San Francisco and has also contributed to Bay Area Business Woman, Naperville Sun, Aurora Beacon News, Livingston County Press & Argus, and Michigan Citizen.

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