Beyond Closing Sales: How Mobile CRM Aids in Retaining Key Sales Personnel
published September 17, 2009
How well companies monitor sales leads is key to ongoing
success, especially in today's challenging business environment. In fact, how well companies monitor sales leads
is key to not only closing sales, but retaining sales people, argued Derek
Warburton, vice president of sales for TenDigits Software, at a CRM User Group
Summit session yesterday.
He made his case for Mobile CRM as a key component of Microsoft Dynamics CRM initially via a common sales scenario at many companies:
Being out on a sales call and having to phone your office for information on your potential lead.
"This is not an ideal scenario and not the best position to make the most effective sales call," said Derek Warburton, vice president of sales for TenDigits Software. "It is not efficient from a company standpoint."
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