The 12 Most Important Features of Microsoft Dynamics CRM 4.0? Here's One Firm's View, and How It Contrasts with Microsoft's

Offering hundreds of product enhancements, the latest version of Dynamics CRM has potential upgraders scratching their heads about which features are most important for their users. Which features of Dynamics CRM 4.0 best translate into productivity gains, time and cost savings, and increased user adoption?

Chicago, IL-based Sonoma Partners thinks it has the answers.

According to Sonoma Partners, the majority of Microsoft Dynamics CRM customers want information about the latest version's most important features, what each feature does, what investment of resources are necessary for implementation and use, and what's in it for them.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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