How to Fit Push and Pull Marketing, Social Networks and CRM Together

August 17 2012

Like it or not, the way consumers engage with vendors as well as with each other is changing.

And the traditional push and pull marketing methods of the past 50 years are also changing thanks to the rise of social networking. And CRM (customer relationship management) is more important than ever in bridging the gap between the old and the new worlds of marketing.

About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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adhaniwala's picture

Now that is what would call one of the best posts to learn Push and Pull Mktg coupled with Social Media and CRM. My Question here is that pin-pointing to Dynamics CRM, what functional extensions can be made to achieve this if integrated with FB, LinkedIN, Twitter... !deas welcome.