Market forces shaping Microsoft Dynamics CRM partners' cloud ambitions
April 22 2014
IBM made news earlier this month when the company announced a definitive agreement to purchase Silverpop, one of the last large independent vendors in the marketing automation space. The deal hasn't closed yet, so the companies remain quiet on future plans. But the move raises some interesting questions more broadly about the future of cloud-based solutions in the CRM space and how Microsoft's ISV and VAR partners will adapt to major moves by software industry giants.
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