CRM Confusion: The Double Definition of CRM
January 9 2014
The acronym CRM is increasingly becoming a household name, or at the very least a well-known business term.
But what exactly is CRM these days?
To most, CRM has the fairly straight-forward definition it started with: Customer Relationship Management - the ability to track leads, prospects, customers, opportunities, sales, marketing, and customer service.
But CRM really has a double definition.
Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here
Learn more about us here