Convergence 2015: With sales productivity in focus, Microsoft, CRM partners offer a slew of complementary tools

At Convergence 2015 in Atlanta this week, productivity was a theme both in presentations and on the convention floor. At a session on "Sales productivity at Microsoft," team leaders from Redmond talked about how they used Dynamics CRM to support their own sales force. Meanwhile, on the show floor, a range of exhibitors large and small promoted and demonstrated their own productivity enhancing solutions to CRM.

As Maurice Rice, director of Business Programs, explained at the sales productivity session, Microsoft as a whole consists of a diverse lot of interests and stakes: 16,000 sellers; 30,000 partners; 100+ countries; 100,000 enterprise customers and more than $40 billion in the sales pipeline.


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About Mark Anderson

Mark Anderson is a science and technology journalist, author and copywriter. Based in western Massachusetts, he's written for many top publications and about everything from IT to genomics to energy. He recently launched a business copywriting service and is the author of two nonfiction books about science, history and literature.

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