After running through a number of live customer success stories with organizations like the Lotus F1 Track Team, Ashley Furniture HomeStores, New Belgium Brewing, and Australasian outdoor retailer Kathmandu in Microsoft Convergence's Dynamics AX general session, General Manager Christian Pederson revealed that Dynamics AX 2012 R3 will make its official entry into the software market on May 1. Microsoft will hold a larger online event to introduce the product on April 10.