When businesses lacked the infrastructure to automate account keeping, customer service records or inventory tracking, partners could build a profitable business around selling, installing and maintaining these types of applications. However, today, unless it's a very small business, these basics are not enough anymore, especially so when ERP and CRM applications are becoming hosted in the cloud with ever decreasing cost of subscriptions and ever increasing ease of use. MSPs and ISVs are pro-actively collaborating to drive the cost and complexity out of the