After WPC 2012, Microsoft Dynamics Partners Face Crucial Decisions on Their Channel Future

August 22 2012

Based on what we learned at the Worldwide Partner Conference 2012, Microsoft is experiencing its most exciting phase to date in its 37-year history. For Dynamics ERP and CRM partners, "exciting" is just one of the words that might describe the range of changes, challenges, and opportunities that are coming in the 2013 book year.  Microsoft's progress in the cloud

About Guus Krabbenborg

Guus Krabbenborg has been active in the world of business software for more than 30 years. He has held various sales and management positions at Philips, Digital Equipment, DBS Business Solutions and Navision Software successively.

From 2007, Guus was co-founder and partner in Partner Master Class, the Dutch Partner Development Center.

In 2012 Guus was co-founder and co-owner in QBS Group – today known as Companial. He left the company in 2021. Companial operates as a Value Added Distributor in the Microsoft Dynamics channel with currently over 1.000 partners in 75+ countries all over the world. This makes Companial the largest eco-system in the Dynamics 365 partner channel worldwide.

In 2018, Guus started a new venture, called Dynamics and More. In this company he focuses on helping both Microsoft partners and Microsoft customers in their business transformation and digital transformation processes. He also delivers inspirational Masterclasses for software selection and Organisational Change.

In addition, Guus is a much-praised writer and presenter. His blogs and articles are valued by both end-users and partners. He is also a frequent speaker at international conferences and seminars - both from Microsoft and Microsoft partners. Guus has published several books on Project Success with CRM and ERP solutions.

Guus can be contacted by e-mail at and by phone on +31 622 496 073. 

More about Guus Krabbenborg


sesh.sesh's picture

For the channel partners, the key winning positioning would be to combine their value add (customization) services along with the Infrastructure service (Solution via private cloud). The existing channel partners who posses the Infra back-bone (Private ISPs) as well as techo-functional expertise in Dynamics are sure to win from this current situation that Microsoft has created. Cheers, Sesh - Sundaram Infotech

jca's picture

More signed contract so More projects so more ressources ? not available , no well trained ? Quantity or quality ? both are pretty ambitious See the number of failure, delays in AX projects... Signed a new customer ,well don't succed to implement Ax and you lose this customer for many years... That's the case for few biggest projects in France... Many projects not under controlled.. ?