Why Microsoft's Capptain acquisition could improve Dynamics ERP and CRM mobility

Editor, MSDynamicsWorld.com

June 4 2014

Microsoft Capptain

Lost somewhat in other hubbub last week was Microsoft's acquisition of Capptain, a response marketing solution provider with tools to help mobile and web apps analyze user behavior, and respond by pushing targeted messages, announcements, information, or offers.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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