Dynamics CRM’s Patterson Argues Execs Must Exploit New “Business-to-People” Paradigm, “Connect Across Ecosystems”
published June 21, 2010
The conventional business-to-business and business-to-consumer paradigms are being replaced by a "business-to-people" paradigm that is making "static" business approaches obsolete, according to Bill Patterson, director of product management for Microsoft Dynamics CRM Online.
In a talk winding up last week's online Dynamics CRM conference, Dynamic Business Week, Patterson said the emerging social networks like Twitter and Facebook are enabling people to "share openly their beliefs" about their experiences with customer service and other interactions with businesses. "What are you doing to spark the right set of beliefs?"
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