Dynamics CRM’s Patterson Argues Execs Must Exploit New “Business-to-People” Paradigm, “Connect Across Ecosystems”

The conventional business-to-business and business-to-consumer paradigms are being replaced by a "business-to-people" paradigm that is making "static" business approaches obsolete, according to Bill Patterson, director of product management for Microsoft Dynamics CRM Online.

In a talk winding up last week's online Dynamics CRM conference, Dynamic Business Week, Patterson said the emerging social networks like Twitter and Facebook are enabling people to "share openly their beliefs" about their experiences with customer service and other interactions with businesses. "What are you doing to spark the right set of beliefs?"


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As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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